The Importance of Staging

By Molly Russo

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Why Stage?

While many people think a "blank slate" is best for potential buyers to envision the space with their own personal touches, we've found the exact opposite to be true.  Blank canvases are great for artists but leave potential home buyers with more questions than answers.  The main question answered by home staging is...

How will my stuff fit in this space?

Delineate Space in Open-Concept

Show potential buyers how an open-concept home can be laid out, to be functional and still intimate.  Open-concept homes that are empty can leave buyers scratching their head wondering how the layout will work for them.

BEFORE: Oh no!  Stark and "small!"  How will it all fit?

BEFORE: Oh no!  Stark and "small!"  How will it all fit?

AFTER: Oh yeah!  With furniture, it all makes sense!*

AFTER: Oh yeah!  With furniture, it all makes sense!*

Make Space Appear Larger 

Surprisingly, empty spaces can feel smaller than they would with furniture.  My home had this problem: front door opened directly into an apparently tiny living room, and I thought "How will everything I have fit in here?  This looks too small!"  Thank goodness my realtor (and View from the Top extraordinaire, Allison Werner) has an eye for these things and quickly explained how I could lay out the room.  Turns out the space wasn't the issue - everything fit perfectly - but it was hard to envision without the furniture there to guide me.  

Make Space Appear More Intimate 

Large empty spaces can feel cavernous.  With the addition of well-scaled furniture and accent pieces, homeowners can see how they could fill what might initially appear to be an intimidatingly large space.

BEFORE:  Cavernous, empty space.  How will someone use this room?  No one knows....

BEFORE:  Cavernous, empty space.  How will someone use this room?  No one knows....

AFTER: Seating areas and a rug define the space and make it make sense!

AFTER: Seating areas and a rug define the space and make it make sense!

Make Space Feel More Homey

This part is all about the touchy-feely.  Set the table, put out flowers, have a fresh mat at the front door.  You want potential buyers to feel like they are walking into a well-lived and well-loved HOME, not just a house.  

Guess what?  Staging happens to be our specialty!

Did I mention Allison is the entire reason my living room works?  She has an eye for making the most out of a room.  We regularly work with sellers to stage their home in the most welcoming way.  If you are interested in selling your home, know that with us, we will add the finishing touches to make any space go from "blank slate" to "perfectly staged!"  Give us a call today if we can help you market and sell your home.

The above home was a renovated, never-been-lived-in by the current owners.  Can you tell?  We sure couldn't!  Staging made all the difference in this sale.+

+This house was owned by a professional stager and was not staged by us, but proves all our points about what makes staging so important!