The Importance of Staging: A Case Study

We regularly help our clients stage their homes for sale.  As we mentioned in our last blog on this topic, staging is important for a myriad of reasons.  In short, staging helps a potential buyer be able to envision how the space could work for them, and allows sellers to highlight features of their home more clearly to buyers.  

We have a penthouse listed right now in downtown Sarasota high-rise One Watergate, 1111 N. Gulfstream Avenue, Penthouse B.  This condo has been gorgeous from the get-go, with a stunning view that spans from the downtown skyline to the waters of the Gulf of Mexico and a modern interior.  It's easy to think that the view and the location would speak for themselves here.  Take a look at what a difference the decor can make...

Staging: A Case Study

One Watergate Penthouse

The main living space in this condo is spacious, with subtle lighting and modern details, like the accent wall.  It also overlooks the marina and Sarasota Bay.  Not bad, but how could we make it better?

Two major changes here made all the difference: removal of the bright rug made the space feel more open, and rearranging the furniture filled up the vast space in a more intimate way than when it was all lined right up to the wall.  A couple tchotchkes made the room look more "lived in" and provided the finishing touch.

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A second living space again was working only right angles in the space; lines and perpendiculars made the space feel very utilitarian.  Swapping out the rug for a neutral one again makes the space feel more open and less choppy.  We removed the TV and spun the chairs around so that they would showcase something better: the fantastic view.  Changing up the artwork and adding a lamp completed this cozy redone room.

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The dining room was almost perfect from the beginning.  The light fixture is modern and fun, the table and chairs fit the space well and are in great condition, and the artwork was fine.  We only made one change here but it makes all the difference in the world: we set the table.  Instantly, this room feels more like home, like dinner is waiting for you and friends are on their way over. 

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The master bedroom looked very nice from the beginning, but room lacked art and small details that made it feel warm and fuzzy.  The duvet was changed out to a subtle pattern and art was added to anchor the bed area.  

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We hope that by our little case study here you see that small changes can make a big difference!  The goal of staging is not to hide anything, but to highlight the positives.  Simply put, we want your home to be the most attractive to the most amount of people.  If you would like help selling your home or condo, please give us a call today, and we'll bring our staging expertise to you.