one watergate

The Importance of Staging: A Case Study

We regularly help our clients stage their homes for sale.  As we mentioned in our last blog on this topic, staging is important for a myriad of reasons.  In short, staging helps a potential buyer be able to envision how the space could work for them, and allows sellers to highlight features of their home more clearly to buyers.  

We have a penthouse listed right now in downtown Sarasota high-rise One Watergate, 1111 N. Gulfstream Avenue, Penthouse B.  This condo has been gorgeous from the get-go, with a stunning view that spans from the downtown skyline to the waters of the Gulf of Mexico and a modern interior.  It's easy to think that the view and the location would speak for themselves here.  Take a look at what a difference the decor can make...

Staging: A Case Study

One Watergate Penthouse

The main living space in this condo is spacious, with subtle lighting and modern details, like the accent wall.  It also overlooks the marina and Sarasota Bay.  Not bad, but how could we make it better?

Two major changes here made all the difference: removal of the bright rug made the space feel more open, and rearranging the furniture filled up the vast space in a more intimate way than when it was all lined right up to the wall.  A couple tchotchkes made the room look more "lived in" and provided the finishing touch.

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A second living space again was working only right angles in the space; lines and perpendiculars made the space feel very utilitarian.  Swapping out the rug for a neutral one again makes the space feel more open and less choppy.  We removed the TV and spun the chairs around so that they would showcase something better: the fantastic view.  Changing up the artwork and adding a lamp completed this cozy redone room.

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The dining room was almost perfect from the beginning.  The light fixture is modern and fun, the table and chairs fit the space well and are in great condition, and the artwork was fine.  We only made one change here but it makes all the difference in the world: we set the table.  Instantly, this room feels more like home, like dinner is waiting for you and friends are on their way over. 

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The master bedroom looked very nice from the beginning, but room lacked art and small details that made it feel warm and fuzzy.  The duvet was changed out to a subtle pattern and art was added to anchor the bed area.  

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We hope that by our little case study here you see that small changes can make a big difference!  The goal of staging is not to hide anything, but to highlight the positives.  Simply put, we want your home to be the most attractive to the most amount of people.  If you would like help selling your home or condo, please give us a call today, and we'll bring our staging expertise to you.

Just Listed: One Watergate Penthouse

Just Listed...

This view...from One Watergate!

We just listed this pristine penthouse with the literal view from the top.  You got a sneak peek a couple weeks ago, but here is the real deal!

One Watergate

Literally, what CAN'T you see from this gorgeous top-level condo in downtown's One Watergate?! Nestled against the Ringling Bridge & right next door to the Ritz-Carlton, this penthouse overlooks absolutely EVERYTHING! From the windows of every room you will enjoy the sparkling lights of the downtown skyline, the breathtaking blue waters of Sarasota Bay and the Gulf of Mexico beyond, and all of Sarasota's keys. Inside is a spacious 2 bedroom, 2 bath split floor-plan that feels and lives like a single family home - quiet from the city noise (thanks to the newly installed, hurricane-grade windows), with angles, details, and finishes that you don't typically find in condos. This stunning penthouse offers a gorgeous open kitchen with granite and shining stainless steel appliances. The dining room has a lovely built in wine bar so you can pour yourself a glass before heading out to the oversized - and recently redone - terrace for a nightcap, and the quiet, split-bedroom floor plan is ideal for guests and visiting family members. Wake up in the large master suite and be treated to one of the best views in the city…throw on your running shoes and jog the bridge...hop on your bike to pedal to St. Armands Circle or to Lido Beach...or just stroll next door to the Ritz's Jack Dusty - you are in the middle of it all! Become the next deserving owner of this luxurious condo and this dazzling view can be one you enjoy every day. Are you ready for the view from the top?

Sophisticated updates throughout, including relaxing & coastal, yet modern, paint.

Sophisticated updates throughout, including relaxing & coastal, yet modern, paint.

This spacious open-concept floor plan is perfect for entertaining.

This spacious open-concept floor plan is perfect for entertaining.

Gorgeous granite, stainless steel appliances, and bar are features of the beautiful kitchen.

Gorgeous granite, stainless steel appliances, and bar are features of the beautiful kitchen.

The to-die-for view can be seen from every room and every window.  Imagine waking up in the master bedroom (left) and having the glistening water be the first thing you see.  Your guests will wake in the second bedroom (right), overlooking Marina Jack's and the famous Kiss statue.

If you would like more information on this spectacular penthouse with a jaw-dropping view, please give us a call today.

One Watergate's View from the Top

We love being the first to bring you exciting new real estate investments and opportunities.  In addition to the gorgeous inland Deer Creek paradise we just let you know about, we are also delighted to give you a sneak peek at this gorgeous penthouse with perfect views from every. single. window.  This One Watergate penthouse will come on the market in the early summer, so keep your eyes peeled!

One Watergate Penthouse

  • 1111 N. Gulfstream Avenue
  • 1,575 square feet
  • 2 bedrooms
  • 2 bathrooms

Literally, what CAN'T you see from this gorgeous top-level condo in downtown's One Watergate?!  Nestled against the Ringling Bridge on the western-most edge of downtown Sarasota, One Watergate overlooks absolutely everything.  From the windows of this penthouse, you can see the downtown coastline, including The Kiss statue, Marina Jack's, Island Park, and Golden Gate Point.  Beyond the coastline, take in the sights of the architectural Ringling Bridge, the perfectly manicured Bird Key, south Lido, and north Siesta, and let your eyes run over the waters of both Sarasota Bay and the expansive Gulf of Mexico beyond.  Truly a stunning, one-of-a-kind view.  

Inside is a spacious 2 bed/2 bath split floor plan condo that does not feel like a condo.  The floor plan is interesting, with angles, details, and lines that you don't customarily find in condominium-style homes.  

We can't wait to get this one on the market and find the next lucky person who will get to enjoy High-Level Living and The View from the Top of One Watergate!  Stay tuned!